Directed by Ant Rubinstein
Written by Catherine Willoughby
PRODUCED BY UNIT 9 FILMS
Why do we cry? What’s the deal with those little droplets of emotion? Kieran Bew (HBO's 'House of the Dragon', Netflix's 'Warrior') leads us on a gruff, goofy, educational and emotional adventure through the senses into the fascinating world of tears. A feast for the feels.
ABOUT THE FILM
CRY LIKE A GUY has been featured online with Film Shortage, Beyond the Short, Minute Shorts, and Curation Hour. I won awards at Sunday Shorts and Indie Short Fest in LA, received Honourable Mention at the Margate Film Festival, and was nominated for Best Micro Film, best editing, and best sound at Phoenix Rising. Additional festival highlights include Little Venice Film Festival and Boundless Film Festival.
ABOUT THE FILMmakers
Ant Rubinstein is a London based director / VFX artist / general creative nerd. Armed with an Engineering degree from the University of Cambridge and a couple of years working internally at Red Bull Media House - he’s recently moved into directing commercials for global brands (Google, Meta, Mastercard, Honda, Ford) and music videos for Chart topping artists (Sean Paul, Camilla Cabello). He picked up aa Young Director Award at Cannes for a zero-budget pandemic short film - which is now preserved in the BFI national archives. In his filmmaking he is all about innovating and pushing boundaries wherever possible, he loves that intersection where tech meets art, and especially loves getting his hands dirty building creative contraptions using the latests tools and technologies.
Catherine Willoughby is a planing director at Adam & Eve DDB by day, and a passionate poet / writer of spoken word by night.
READ OUR INTERVIEW WITH ANT & CATHERINE
Welcome to our Short of the Week series. Tell us a bit about yourself and your filmmaking background.
We’re a London based writer director duo - by day Catherine (writer) is a planning director at Adam & Eve DDB and by night an avid poet / writer of spoken word. Ant (director) is a freelance filmmaker working in commercials, with a keen interest in VFX and messing about with the latest tools and technology. Together we love collabing on projects like this, we like to make things that play to our creative strengths and that can also inspire, educate and entertain at the same time. Our last short ‘There’s Something Going Around’ was about how memes kept us sane during the pandemic, and it ended up preserved in the BFI national archives (as well as garnering a coveted Kino short of the week selection too) .
Tell us about the genesis of Cry Like A Guy and your motivation for making this film.
Believe it or not, the topic was inspired by a disagreement between Catherine and Ant. We realised we’d been socially conditioned to have opposing views about the value and usefulness of tears, and wanted to explore that in a piece of creative writing. Catherine wrote a longer spoken word poem originally, then we decided to make it into a film - and target it specifically at men as that had more of a cultural hook than crying in general.
We started by researching to answer the simple question “why do we cry?”, and the explanation fit into those three broad themes. So we wove them together in a story that builds continuously; starting with what’s happening in your body (biological), then looking outwards to your interaction with other people around you (sociological), and then zooming out even further to consider people across time (historical) - painting the full picture that today’s stigmatisation of male tears is not very productive or sensible. The whole process was a fascinating journey of research and discovery.
This is a huge topic, and such an important one too. We feel that the boundaries of traditional masculinity are very much in flux at the moment, and we hope this film can play a small part in reshaping the narrative. We’d love it to be seen by as many people as possible in an educational context and we’re working on charity partnerships / amplification to get it in front of the people who could benefit the most from the messaging.
What were some of the main obstacles you experienced when making Cry Like A Guy and how did you overcome them?
The hardest bit of any short film project has go to be getting it off the ground and building that initial momentum! We had such a great script and I knew we needed to find the right narrator who could do it justice, but at the start when it’s just an idea in your head how do you convince people to see the value in it? Because I do a lot of VFX, my approach was to create a really intricate 3D animatic of the whole thing, we plotted out exactly what was going to happen and when - particularly how it was going to flow together with these theatrical sliding scenery pieces. I worked on this for a good few months, knitting the story together and figuring out exactly what we needed. This was the only thing I could really do to drive the project forward by myself, but the pre-vis actually became invaluable in getting people excited and on board - It’s what enabled us to attract Kieran as our narrator. It also meant on the shoot we could be super efficient with coverage, as we had the film pretty much all laid out already in terms of what shots we needed where, to stretch our slender budget to the absolute maximum.
Tell us about the journey of getting your film to audiences and some of the festival circuit highlights.
My approach to getting this out there in the world has just been make as much noise as I possibly can about it online! Our premiere was just on my YouTube channel (after a screening for friends and crew) - and I’m constantly posting behind the scenes snippets and making-ofs on instagram to get people to go and watch the full thing. Side note: I’d definitely recommend behind the scenes content as a great way to promote a film on social media, little snackable snippets are much more engaging and shareable than a full film that requires attention and focus, plus there’s a multitude of pages that will repost good behind the scenes content if you make it for them! Because we both work in advertising we’re trying to get it in front of as many industry people, brands and agencies as we can - with the ambition being we can find a purpose for it with a charity or a cause to amplify the message.
What advice or hacks would you give to other short filmmakers?
This was my time doing a short with a really established actor, we were so lucky to get Kieran on board and I think my big learning / hack would be don’t be scared to go after a big star! If you can find a way to get through to them and you’ve got a good idea I don’t think anyone is off limits. That applies to crew, VFX artists and everyone involved in the process. Filmmaking is a team sport and you never know who you might be able to get on board and how much they might be able to elevate your work if you don’t try! For us, the narrator was always going to be what the success of the film hinged on and Kieran’s experience in House of the Dragon, Netflix’s Warrior and all manner of other ‘tough guy’ roles made him a perfect fit for the part.
Any film recommendations that we should add to our watchlist?
An inspiration for this film that I heartily recommend was Wes Anderson’s adaptation of Henry Sugar on Netflix, mainly for the theatrical transitions and sliding set pieces - they add a whimsical sprinkle of surprise and delight to every scene and elevate moments that could just be a mundane cut. I think in this world of oppressive CGI and Ai there’s something so special about clunky mechanical transitions that really feel handmade. Another big inspiration for us was ‘Quarter life poetry’ by Samantha Jane, we love the spoken word narrator lead narrative. It’s such a great way to tell a story with so much lyrical flair and creative flourish, a piece we defintely aspired to emulate!
